COOPERS 62 PILSNER BTL 355ML 24PK - BEER - FULL STRENGTH - Wine | Beer | Spirits | Liquor Home Delivery of Wine Beer and Spirits to Perth, Sydney, Melbourne, Adelaide, Brisbane across Australia

What are the product specifications?

• Bohemian style Pilsner
• Hopped using a combination of traditional Saaz and Hersbrucker varieties
• 5.0% Alc./Vol.
• 1.4 Standard Drinks
• 355ml Classic Green Bottle
• Twist-Top 

 Why is it called 62? 

• ‘62’ is a reference to 1862, the year when the Coopers Brewery  were formed
• It is a nod to the passion and brewing heritage of Coopers whilst not being overtly traditional in name
• This allowed for a contemporary expression of Coopers, synergistic to be premium and casually sophisticated
• The name is recallable and memorable
• We haven’t communicated the meaning of ‘62’  in any of our creative messages as we wanted the consumer to try and work this out themselves, opening up dialogue
• This allows for better engagement with the Coopers 62 Pilsner brand